Store tour

Floor Guide

• Got a budding Einstein in the family? Here's where you can indulge their taste for science, creativity and construction.
• Your cheeky little monkeys will love our jungly ground floor. It's teeming with soft toys of every kind, including our exclusive Hamleys Own range.
• Sunny days, rainy days, windy days or snowy: they're all fun for children thanks to these board games, sports and outdoor toys.
• As babies reach out, and toddlers take those first wobbly steps, you can encourage them through play with toys both traditional and modern.
• Sugar and spice and all things nice (and even the odd Bratz or two). Everything for little princesses, from art materials to dressing up clothes.
• Heaven for budding train drivers, fighter pilots and F1 enthusiasts (of all ages). With Schumacher retired there's room for a new kid on the block.
• Boys will be boys - when they're not being their favourite action heroes, from Batman to Bart Simpson. They're all here, ready to save the world (or destroy it)!